A landing page is a webpage designed to guide visitors towards a specific action, such as booking a photography session, subscribing to a newsletter, or special deals. Landing pages hide the header and footer to keep visitors focused on the page’s content without distractions.
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Using landing pages
A good landing page can go a long way in generating traffic and converting leads into clients. There are countless applications, but here are some common ways that photographers use them:
- “Thank you” page: Add a personal touch to your inquiry and booking flows by redirecting clients to a dedicated page that provides them with next steps or FAQs.
- Giveaway page: Establish a landing page to promote freebies such as a style guide. The primary button on this page can encourage clients to sign up with their email to receive the resource.
- “Coming soon” page: Create a dedicated landing page for potential clients that are interested in an upcoming seminar or session. Add a contact form to collect inquiries and build an audience.
For more inspiration, see our blog post here.
Creating a landing page
You can add a landing page to any business, portfolio, or one page site powered by the Flex Editor. From your site builder:
- Click Add Page > Landing Page.
- Add a title and select a layout.
- Click Create Page.
- Customize your landing page’s content.
Tip: Once your landing page is live, you can share it by clicking ••• > Get direct link or Get QR code.
Creating a landing page (Classic templates)
If your site is on a classic template, you can convert any of your pages into a landing page by removing its header and footer.
Note: These instructions apply to all classic templates, with the exception of Avery.
- In the site menu, click ••• > Settings next to the page.
- Toggle Show page Header and Footer off.