Adding a Facebook Pixel to your site is a great way to collect data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and re-market to people who have already taken some kind of action on your website.
We make it easy to add Facebook Pixel to your website, please follow the steps below:
Step 1. Get your Facebook Pixel ID.
- Go to the Pixel tab in your Facebook Events Manager.
- Click Create a Pixel.
- Give your Pixel a name and click Create.
Step 2. Add the Facebook Pixel ID to your Site.
You can then simply add your Pixel ID under Facebook Pixel and click Publish to save the changes.
It usually takes 20 minutes for the Pixel to activate but once that's done, you will be able to review the collected data in your Facebook Events Manager dashboard.