Improving your photography website’s performance is easier when you have data to inform your decisions. In addition to dedicated search engine optimization tools, Pixieset Website comes with integrations to Google Analytics and Meta Pixel to help you get the most insight out of your site traffic. All you need to do is paste their tracking ID into your site and wait for reports to be generated.
Note: Connecting third-party analytics is an upgraded feature available on any paid Website or Suite plan.
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What are the benefits of analytics?
Site analytics help you see how people find your site, what they’re clicking on, and where they are dropping off. In simple terms, analytics show you what is working on your website, and what’s not.
You can use analytics reports to optimize your conversions. For example, if you find that your latest blog post about preparing for a maternity shoot is generating a lot of traffic, you can add a clear “Book now” call-to-action on that post to turn those readers into clients.
Google Analytics
Google Analytics is a popular tool to track and analyze your site traffic. Insights include how many users interact with your site, how they find it, and how much time they spend on certain pages.
Learn more: Connecting Google Analytics to your website
Meta Pixel
Meta Pixel (formerly Facebook Pixel) is a helpful tool that collects user actions and conversions from your Facebook and Instagram ads. It can help you build targeted audiences for future campaigns and further optimize them for increased performance.
Learn more: Connecting Meta Pixel to your website