Taking advantage of the Analytics feature for your Pixieset website allows you to track the amount of visitors your website receives, where in the world they are based, how long they stay on your site, what pages they visit and what they do. This insight can help you tailor your website to your visitors, creating the best possible experience, drawing in more traffic and generating new business inquiries.
Note: Google are phasing out the Universal Analytics system for the new generation: GA4. Starting July 1, 2023, standard Universal Analytics (UA) properties will no longer process data. GA4 is available for everyone and can be added to your website in the same way. For more information on using GA4 with your Pixieset Website, click here.
Benefits of Analytics
Analytics allows you to discover what keywords your visitors are typing in to discover your website. You can use this information when taking advantage of our , to generate even more client interest. Using Analytics also allows you to fine tune your website by tracking the online behaviour of your visitors, and using this feedback to ensure that you are guiding traffic to your preferred pages.