Search Engine Optimization (SEO) is the process of actively enhancing your website's ranking in search engine results. This article will go over the available SEO tools in Pixieset Website and some common best practises.

If you prefer, we have an in-depth SEO tutorial video here:

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SEO works by proving to search engines that your site is the best result for visitors. While the factors used to determine these rankings are undisclosed and liable to change, there are features incorporated into your Pixieset website to help you take advantage of SEO's best known practices. 

SEO creates opportunities for getting more traffic to your website. When users look for a site or service through a search engine, they are more likely to click the top results; the more visits to your website, the more likely you are to generate genuine inquiries for your business.

All Pixieset website themes are streamlined and easy-to-navigate, giving you a fantastic first step towards improving your search result ranking. You can boost this further by writing naturally, in a way that accurately describes your service and entices visitors. While it helps to use the best keywords for your site, short and sweet is a good rule to keep in mind.
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Pixieset’s SEO Manager allows for a quick review of the site wide settings that affect your site's search engine ranking. You can review your websites SEO Status, advanced SEO settings, page titles, page descriptions, and more. To view it, click here.

The site overview page displays your SEO status, as well as a preview of how your site is displayed within search engine results. Here you can make direct edits to your site title and site description, which will be displayed globally when people are searching for your website.

On this page you can also review your advanced SEO settings, such as your Sitemap, SSL, and custom domain.

The page title and page description of each website page plays an important role in the overall SEO for your website. The SEO for Pages section allows for quick access to add or edit a title and description to any of your website pages. More information on optimizing your Page title, URL, and description can be found below.

The site audit tool allows you to easily identify and fix common problems that affect your site's SEO, accessibility and user experience. This includes checking for broken links, or for any images that are missing Alt Text. 

Hint: Some links may show as broken if the target website uses redirects or has a strong security system. If you can confirm that a link is working and leads to a live webpage, you can simply ignore the audit. Rest assured that search engines will not see it as a broken link and this will not hurt your SEO.

 

How to add Alt Text

Alternative Text is used to tell image readers what is in a particular image. This makes your site more accessible which will boost your SEO score. Alt Text should be short, simple and descriptive. It’s also a great opportunity to include one or two keywords that might help SEO such as your location or photography type.

 

Good Example: A couple posing for wedding photos on a Florida beach during sunset.

 

To add Alt Text to any image, click on the block to load the block settings. You can then hover over the specific image and click Alt Text to add your description.

Hint: If you’re working with a gallery block, click Manage Photos where you can add Alt Text for each photo.

Page titles, URLs and descriptions provide search engines and visitors with information that helps describe your page. Ensuring that this information is relevant and accurate will give you a great head start for improving your search result ranking.

You can customize these details for your Pixieset webpages by selecting a page in your Pages Listing on the left of your screen and clicking the More icon. Selecting Settings from the dropdown menu will open your Page Settings tab, where you can change your Page URL, Title and Description.

Your URL for each page should be concise and contain your target keyword.
​Good example: example.com/wedding-gallery

Page descriptions appear in search engine results and allows users to quickly decide if they want to open your website. When writing a page description, try to keep it short and enticing while including relevant keywords. Consider keywords that people are likely to search for such as “photographer” or your location. Ensuring each page has unique descriptions that read naturally and include the appropriate keywords will boost the overall SEO of your website.

Good example: Creative and Affordable Photographer based in British Columbia, Canada. Specializing in Weddings, Engagements and Elopements.
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Your Site Title is essentially the name of your website. This is normally your name or brand name by default and it appears in visitors' browser tabs, search engine result pages, and shared links. You can view or edit your Site Title in the Overview tab of the SEO Manager.

Page titles are the names for each specific page on your website. They should indicate the main topic of each page, referencing the specific content a visitor can expect to see (EG: Wedding Photography). Page Titles will also be displayed in web browsers, search engine results and shared links. Go to the Pages tab of the SEO Manager to edit your Page Titles.

The way your Site Title and Page Title are formatted plays a role in how search engines understand and rank your website. Most of your pages will be displayed as Page Title - Site Title. For example: Wedding Portfolio - Patricia Johnson. This means that both the page topic and overall brand will show for each page.

The exception to this is the homepage which will only show the Site Title by default. This helps to keep the overall title of the homepage clear and concise.

If you want to customize the format of your titles, there are some handy options in the Pages tab of the SEO Manager. The 2 toggles on this page are turned on by default.

Append Site Title ensures that your Site Title is added for all of your pages. Turn this off to remove the Site Title from all pages apart from your homepage. This can be useful if you want to use longer, customized page titles and you don’t want the site title at the end.

Use Site Title for Homepage is turned on by default so that only the Site Title is displayed for the homepage. If you turn this off, the Page Title from the homepage will be used instead. Edit the Page Title for your homepage just below this toggle to set a customized title for your homepage.