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Setting up Google Analytics for your Pixieset Website

Using Google Analytics with your Pixieset Website allows you to track the amount of visitors your website receives, where in the world they are based, how long they stay on your site, what pages they visit and what they do. This insight can help you tailor your website to your visitors, creating the best possible experience, drawing in more traffic and generating new business inquiries. This guide is specifically intended for those looking to set up Google Analytics for Pixieset Website. If you were hoping to set this up for Client Gallery instead, you can find our guide here.

 

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GA4 vs UA

Google has phased out the Universal Analytics system for the new generation: GA4. As of July 1, 2023, standard Universal Analytics properties are no longer processing data. Whether you’re new to Google Analytics or an existing user, this guide will show you how to connect GA4 tracking to your Pixieset Website for more up-to-date insights. You can find more information about Google Analytics and the benefits of GA4 here.

 

Step One: Set Up

Depending on whether or not you already have a Google Analytics account there are slightly different steps you’ll need to take in order to get set up.

Creating your Google Analytics account

If you don’t have one already, you’ll need to create a Google Analytics account, and fill in the information required under Account Setup. Then skip to Step Two.

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Migrating from UA to GA4 on an existing account

If you already have a Google Analytics account, you can begin setting up your new GA4 property by following these steps

  1. Open your Google Analytics Account and click Admin in the bottom left hand side

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  2. Click + Create New Property in the middle column to begin setting up the GA4 property.

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Step Two: Setting up your GA4 Property

You should now see the Create Property page where you can set the details for the new property. Begin by giving the property a name (EG: Pixieset) and fill out some general business information.

  1. After you’ve completed either of the above steps, you should see the Create Property page where you can set the details for the new property. Begin by giving the property a name (EG: Pixieset) and fill out some general business information.

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  1. Set up the Stream that will connect data from your Website to your Google Analytics dashboard. You will be prompted to Choose a Platform to begin collecting data. Click Web and enter your Website URL and a Stream Name (e.g. your website name). If you are using a custom domain, be sure to enter your full custom domain URL for tracking to work.

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Step Three: Add your GA4 Property to Pixieset

  1. Grab your unique Measurement ID code (Starting with “G-”) from the stream details.

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  1. Go to Website Dashboard > Settings > Tracking & Analytics and enter your new GA4 measurement ID. If you were previously using a UA measurement ID, simply replace it with the new GA4 version.

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Where can I view Analytics for my website?

You can easily access your Google Analytics account by clicking here! Simply Sign in and select Analytics. You can then use the search feature at the top left of the page to find your Pixieset account! You can also access your analytics through a linked Google Ads account. Just click the Tools and Analysis tab and select Analytics.

 

Please note that it can take up to 48 hours for data from your website to show in your Google Analytics dashboard.